“Big data” – which admittedly means many things to many people – is no longer confined to the realm of technology.

Analytics: The real-world use of big data

Today “big data” is a business priority, given its ability to profoundly affect commerce in the globally integrated economy. In addition to providing solutions to long-standing business challenges, big data inspires new ways to transform processes, organizations, entire industries and even society itself. Yet extensive media coverage makes it hard to distinguish hype from reality – what is really happening? The newest research from the HKM Institute for Business Value in partnership with the Saïd Business School at the University of Oxford, finds that organizations are using big data to target customer-centric outcomes, tap into internal data and build a better information ecosystem.